Mirchi

About

Mirchi is an LA-based dating app focused on finding love in the south Asian community. With LGBTQ+ friendly and caste-free options, their goal as a brand is to be the leading south Asian dating app and find love with users to take control of their stories.

Our Role

We worked with the brand to create compelling storytelling content on their social media platforms along with working with the team to provide feedback on product updates, and marketing tactics and working together to better the brand's vision. Along with their social media content, we worked on creating a launch plan for their new update, MirchiBFF, a way to connect and form friendships directly in the app. As a result, their account grew in engagement and user count on the app.

Key Results

• 350% increase in social media engagement in the launch month; significant uplift in new user sign-ups and app downloads across the quarter.