Gully Goat
Sustainable | South Asian | Streetwear Fashion
About
Gully Goat is an NYC-based streetwear brand dedicated to making street fashion sustainable and affordable, backed by their lifetime warranty. Their designs, ranging from women’s sweatsuits and socks to men’s shorts and graphic tees, are deeply inspired by NYC culture, South Asian elements, and their signature logo "the goat".
Our Role
We stepped in right at the very beginning to architect the brand's growth and build Gully Goat’s Instagram presence completely from scratch, turning a quiet profile into a high-converting business asset. To skip the vanity metrics and win immediate audience trust, we traded generic templates for high-production authenticity. We designed custom brand layouts and took over daily calendar execution, running a frictionless asset pipeline to keep their feed consistently fresh.
A major priority was establishing deep roots within the South Asian fashion community. We leveraged our network to handle influencer relations, locking in the right talent for strategic promotions and partnerships. On top of that, we took full creative control of multiple editorial photoshoots, managing them end-to-end to deliver stunning, platform-native visual assets engineered to halt the scroll while matching the founder's exact vision.
Key Results
Built From Scratch: Successfully launched and established the brand's entire Instagram presence from day zero, taking over the channel completely to build a cohesive, data-backed digital engine.
Community Culture: Anchored the brand firmly inside the South Asian streetwear space through genuine influencer partnerships and active community management.
High-Converting Imagery: Generated consistent traffic and high-value conversion rates from Instagram through end-to-end managed photoshoots and curated, native-optimized product imagery.